What if in 2045 you no longer are able to identify your own feelings, or those of the people around you, and you rely on algorithms and data from your social media feed to tell you whether you are happy, sad, depressed, energetic, optimistic etcetera. How else will you get in touch with, express and share your emotions?

What has led to this scenario?

First ideas:
1. Society is too busy with working and studying and has therefore no time to "feel".
2. Because of machines and robots increasingly taking over the work of humans, there is almost no social interaction anymore.
3. Society uses drugs or hormones due to some sort of new population illness, but these drugs

The tool:

Design Fictions

Inspiration other artists / media

Research: 
Emotions

The Scenario and our What If question

Atelier van Lieshout: Slave City

Mood meter app by Yale

The
Concept

1. First ideas

The attitude:

Speculation

2. The product

3. Usertesting: Who is our target group?

Series: Black Mirror & Emotions

Movies: Wall-E & Inside Out

Visualizing the concept:
Because we cannot relate to other people's emotions anymore, the goal is to design a device that can show specific emotions at specific times.
These emotions will be represented by Apple's emojis.

Storyboard of the scenes for the commercial video.

What are emotions?

iFeel

4.
The
brand

Apple users

Video inspiration:

Final production:

Brainstorming

Questions/Answers

How do you feel about emojis in texting?

In our 'What if' senario, would you use them?

Reactions to the video:

I use them. If I didn’t have emojis I would make them myself from the keyboard.

Right now it would be really ridiculous and I
would use it to make jokes.

I feel like it would work but there are still so many missing to express how we feel.

Would you use our product?

Yeah totally! It depends on how the world uses it tho.

Of course, it’s Apple!

I don't use them a lot but it makes it easier just to be clear with the message.

Yeah... but i don't know how that would work¿?

Yes, all the time! I feel that without emojis my messages would be less accurate.

I guess so, but it seems unrealistic....

Maybe but wouldn't it be a little bothering? Like taking your phone out for every reaction.